Soon after we met we realized we shared a lot in common. We each cared deeply about nutrition, mindfulness, plant healing, and loved the power found in a community of supportive women. As moms and entrepreneurs we both found ourselves on a similar journey with a goal to create more balance and well-being in our busy lives. As time went on, we learned to slow down, connect inward and become more mindful. We began tapping into the practices that brought us back to into alignment and peace and noticed that many of these rituals revolved around tea, botanicals and adaptogens. With this awareness the seeds had been planted! We officially began working on Kite, kicking off with an inspirational research mission to California. We iterated several concepts and nearly a year later, with much excitement, our healthy sparkling botanical beverage came to life! We’re so proud to stand behind Kite whose mission is to bring more balance & well-being into your life — so that you can show up as your highest self! Our promise is to create great tasting, organic, authentic, functional botanical products.
Michelle & Claudia
As we realize how deeply disconnected we feel to the natural world and become more attuned to the damaging effects of chronic stress, many of us are beginning to look toward natural ways to help us cope. As a philosophy, herbalism corrects imbalances using the traditional wisdom found in nature. It views the body and mind as whole, with an innate capacity to heal itself. We believe botanicals have the potential to enhance our resilience to stress — helping to restore within us a state of balance and well-being, so that we can show up fully in our lives!
It's Time To Unwind!
At Kite, we see ourselves as more than a Sparkling Botanical beverage co. We create products and operate the business in a way that aligns to our core values as individuals. Using our own truths as our guide, we've learned that honoring our well-being means we must be fully aligned in the mental, physical, spiritual, social and emotional aspects of our lives. We acknowledge we are all on a unique path, and our goal is to help educate, inspire and uplift in any way we can!
Michelle studied psychology and education before becoming a holistic nutritionist. Prior to opening her own practice, she worked with the brand team of a well-known superfood company and later consulted with several health & wellness brands on their educational content. A long time lover and believer in the wisdom of botanicals, she became increasingly interested in the energetic and medicinal qualities of adaptogens as she worked to heal her own anxiety and ‘busy mind’. Experimenting over the years with herself and clients, she fell more and more in love with the benefits and simplicity of the herbal infusions.
Claudia studied Biology & after graduating moved to Europe where she created wellness focused cafes and innovative retail experiences including Matchabar, a matcha focused tea brand & award winning tea shop offering over 150 teas, botanicals & blends. Here Claudia became increasingly inspired by the curative powers of botanicals including the adaptogens, Tulsi & Moringa now used in Kite, often recommending them to customers who would return touting their many benefits, thus affirming her belief in the wisdom of adaptogens. After returning to North America she continued to work as an innovator in the functional food & beverage space with an increased interest in the power of plant wisdom!